The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
30 Years of Mac
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica
Client: Apple Category: User Experience Design - Web / User Experience
Hello Again
Agency: Hudson Rouge / New York
Client: The Lincoln Motor Company Category: User Experience Design - Web / User Experience
Moto Maker
Agency: Digitas / New York
Client: Motorola Category: User Experience Design - Web / User Experience
Into the Arctic
Agency: Hello Monday / Aarhus
Client: Greenpeace Category: User Experience Design - Web / User Experience
FORGETMENOT
Agency: Kinetic / Singapore
Client: FORGETMENOT.SG Category: User Experience Design - Web / User Experience
Blinkwashing
Agency: Mother / New York
Client: Virgin Mobile Category: User Experience Design - Web / User Experience
Killing Kennedy
Agency: Mullen / Boston
Client: National Geographic Category: User Experience Design - Web / User Experience
The joker's job interview
Agency: Sid Lee / Paris
Client: Warner Bros Entertainment Category: User Experience Design - Web / User Experience
Squarespace Logo
Agency: Squarespace / New York
Client: Squarespace Category: User Experience Design - Web / User Experience
DuncanHines.com: Inspiration
Agency: Tenthwave / New York
Client: Pinnacle Foods Category: User Experience Design - Web / User Experience
Commbank Relaunch
Agency: VML / Sydney
Client: Commonwealth Bank Category: User Experience Design - Web / User Experience
Nike Cross Nationals - Run NXN
Agency: Wieden+Kennedy / Portland
Client: Nike Category: User Experience Design - Web / User Experience
Award:
2014 Interactive Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica
Client:
Apple
Title:
30 Years of Mac
Category:
User Experience Design - Web / User Experience
Annual ID:
140078N
Award:
2014 Interactive Silver Pencil
Agency:
Hudson Rouge / New York
Client:
The Lincoln Motor Company
Title:
Hello Again
Category:
User Experience Design - Web / User Experience
Annual ID:
140556N
Award:
2014 Interactive Merit Award
Agency:
Digitas / New York
Client:
Motorola
Title:
Moto Maker
Category:
User Experience Design - Web / User Experience
Annual ID:
140352N
Award:
2014 Interactive Merit Award
Agency:
Hello Monday / Aarhus
Client:
Greenpeace
Title:
Into the Arctic
Category:
User Experience Design - Web / User Experience
Annual ID:
140543N
Award:
2014 Interactive Merit Award
Agency:
Kinetic / Singapore
Client:
FORGETMENOT.SG
Title:
FORGETMENOT
Category:
User Experience Design - Web / User Experience
Annual ID:
140631N
Award:
2014 Interactive Merit Award
Agency:
Mother / New York
Client:
Virgin Mobile
Title:
Blinkwashing
Category:
User Experience Design - Web / User Experience
Annual ID:
140838N
Award:
2014 Interactive Merit Award
Agency:
Mullen / Boston
Client:
National Geographic
Title:
Killing Kennedy
Category:
User Experience Design - Web / User Experience
Annual ID:
140853N
Award:
2014 Interactive Merit Award
Agency:
Sid Lee / Paris
Client:
Warner Bros Entertainment
Title:
The joker's job interview
Category:
User Experience Design - Web / User Experience
Annual ID:
141140N
Award:
2014 Interactive Merit Award
Agency:
Squarespace / New York
Client:
Squarespace
Title:
Squarespace Logo
Category:
User Experience Design - Web / User Experience
Annual ID:
141152N
Award:
2014 Interactive Merit Award
Agency:
Tenthwave / New York
Client:
Pinnacle Foods
Title:
DuncanHines.com: Inspiration
Category:
User Experience Design - Web / User Experience
Annual ID:
141197N
Award:
2014 Interactive Merit Award
Agency:
VML / Sydney
Client:
Commonwealth Bank
Title:
Commbank Relaunch
Category:
User Experience Design - Web / User Experience
Annual ID:
141243N